what does an ecommerce manager do

You have the job and responsibility of managing a website that focuses on the purchasing, trading, and selling of goods to the general public or for commercial purposes as an ecommerce manager.

The website’s layout, content, and oversight of issues including team management, online marketing, and security are some important aspects of the function.  But conversion is an Ecommerce Manager’s primary concern.

Conversion is the process of drawing in visitors with the help of campaigns, strong SEO, and engaging content that has the potential to generate leads or sales.

In today’s industry, e-commerce sales are very common and have supplanted traditional retail as the go-to way to make purchases.

eCommerce retail accounted for 15.6% of all retail sales this year.

So in this article we’ll dive into the details that what does an ecommerce manager do and what are their responsibilities.


  • Supervising the website’s development and design Keeping an eye on internal data sources and web analytics
  • Create and carry out roadmaps
  • Include industry best practices
  • Manage your money well
  • Oversee all operations and product development; collaborate closely with technical and web development teams
  • Compile data and examine conversion rates.
  • Creating marketing strategies and SEO/PPC plans
  • Directing a team and keeping track of progress
  • Assurance and control of quality
  • Creating timelines and timetables

Managing Web development as an Ecommerce Manager

In order to successfully complete an online purchase, your website’s user interface and overall user experience are crucial.

In order to acquire the ideal interface and structure that will best fit the client experience, an e-commerce manager would closely collaborate with in-house development teams or web design services to oversee the appearance, feel, and design of a website.

The online e-commerce system should be quick, safe, and simple to use.

This might refer to the arrangement of the listings or the location of the call to action for making a purchase.

It could also mean adding more material to the website, such product videos, social media integration, or anything else that can make the user experience even better.

Managing a team as an E-commerce Manager

The crew that keeps the website functioning as a whole is just as much in need of management as the website itself.

A standard e-commerce team could include the following members:

  • Managers of Projects
  • Editors of Content
  • Copy Editors:
  • Online Artists
  • PPC/SEO managers
  • Analysts/Web Researchers
  • Web Services Professional

Larger businesses will have teams dedicated to backend and web development to maintain and enhance the operation and appearance of their websites.

Contractors are frequently used by businesses for brand-new initiatives and redesigns.

Smaller businesses might use an agency to handle the website’s design, functioning, and hosting, giving content writers access to update the material and images on the site.

Managing campaigns and strategy as an Ecommerce Manager

Planning ahead and having a comprehensive digital marketing strategy for the coming year is another important component of e-commerce.

The introduction of sales campaigns, special offers, and—most importantly—SEO and PPC campaigns are just a few of the areas that this plan can help them identify.

The copy and descriptive content that may improve page ranking and traffic can be provided by an e-commerce manager using their own in-house SEO team or by hiring an agency.

Managing security and maintenance as an Ecommerce Manager

Websites may be vulnerable to technical difficulties, cyberattacks, or compromise. In order to address any potential vulnerabilities, prompt action is necessary.

Although e-commerce managers are unable to access the website around-the-clock, they can receive email or text warnings in the event that something goes wrong.

Protecting sensitive customer data from cybercriminals is crucial, thus putting in place strong security is essential to avoid a PR catastrophe for your business and disappointing devoted clients.

Because so many corporate databases have been hijacked in recent years, safeguarding sensitive and secret information is of utmost importance.

They might also run into bugs and mistakes, particularly with regard to price mistakes. A recent online retailer experienced a pricing glitch whereby an item that was typically pricey was reduced to less than 50p.

This astounding and unbelievable price encouraged buyers to place several orders.

Whether or not the company honors the pricing is up their decision, but in either case, this might be disastrous for their reputation and drive away customers.

A website’s reputation can take years to establish, yet it only takes a few days to destroy.

Managing conversions as an Ecommerce Manager

To learn about what does an Ecommerce Manager do is that managers typically have to create reports and monitor online traffic figures on a daily basis.

The performance of a website can be analyzed and assessed using analytical tools like Google Analytics or ComScore to determine the success or failure of any specific campaigns or significant site modifications.

In order to provide comprehensive insight and in-depth analysis, analytical tools can analyze a wide range of behaviors and trends, including time on page, bounce rates, and referrals.

Organizations can use online data analysis and results observation to make critical business decisions.

A/B testing is an additional technique for analyzing and contrasting various online techniques.

It involves distributing distinct website versions to various website visitors and identifying the version that performed the best.

An eCommerce manager’s primary goal is to increase conversion rates, which are primarily determined by how many website visitors complete a transaction.

How to become an e-commerce manager

Earn a bachelor’s degree in a relevant field

A bachelor’s degree in marketing, information technology, accounting, or a similar discipline may be preferred by employers.

Since this is mostly a sales and technology role, you might want to concentrate on marketing and software development.

You may effectively create a storefront website to complement your sales strategy if you have a strong core understanding of website development.

You might learn about data analysis, search engine optimization, and safe online shopping by pursuing these two fields.

You can also be in charge of the product supply chain and software development team as an e-commerce manager.

Completing coursework in communication, business management, and economics might be a necessary step towards obtaining relevant education in these sectors.

Get related work experience

Before you take a position in management, most organizations want to know if you have any prior work experience in information technology, corporate management, marketing, or communications.

You might have insight into how you might want to run the online store yourself if you have previous experience working as a software developer or salesperson.

As an alternative, learning about typical business procedures for online retailers via internships or other entry-level positions could help you get ready for this position.

If you have experience in sales, you can have an edge since it will help you strengthen the company’s reputation and boost sales.

Any prior relevant expertise will assist you provide a helpful analytical perspective on a company’s sales or operations, regardless of whether it’s in the field of software development, business management, or sales.

What are the skills of e-commerce managers?

These competencies are essential to succeed in your position as an e-commerce manager, even though the goods and services they deal with may vary:

Powerful communication abilities

The ability to effectively understand, process, and communicate ideas and information is referred to as communication skills.

Since their position requires them to communicate the department’s goals, marketing tactics, financial projections, and progress to their team and supervisors, e-commerce managers have excellent verbal communication skills.

They can win over team members and convince upper management to follow particular methods if they can effectively and persuasively convey their thoughts.

Proficiency in written communication is crucial when preparing reports based on study findings.

Managers of e-commerce may communicate with a variety of individuals, both inside and outside the business.

Writing emails that are well-organized and presentable leaves a lasting impact on the recipients.


You must be flexible because the job of an e-commerce manager requires a certain amount of unpredictability.

Given how quickly the market is changing, there may be times when you have to work on the weekends and in the evenings.

These abrupt alterations may necessitate significant adjustments to marketing tactics.

In such circumstances, e-commerce managers come up with fresh ideas, condense them, and assign tasks to team members appropriately.

Abilities as a leader

It’s critical that e-commerce managers develop their leadership abilities because they supervise a group of experts.

Being a leader in a professional setting means having the ability to define objectives, make wise judgments, and provide guidance.

A group led by a strong individual has a higher probability of achieving the objectives and benchmarks set.

E-commerce managers utilize their leadership abilities to assign tasks and provide specific instructions to experts who work on their teams, such as content writers and web designers.

Technical knowledge

E-commerce managers are proficient in using a variety of online technologies and has a strong background in computer literacy.

To carry out their responsibilities efficiently, they are knowledgeable in databases, web design, digital advertising, SEO, and Excel spreadsheets.

E-commerce managers may be knowledgeable about cybersecurity and how to stop cyber crimes since they oversee the security and safety of websites.

What is an Ecommerce Manager’s typical salary?

Data from Techno jobs indicates that incomes range from £40,000 to £85,000. The location is one of the elements that determine the amount.

Paying Ecommerce Managers extra is a typical occurrence in London.

  • An Ecommerce Manager’s starting salary is around £40,000.
  • Ecommerce Managers make an average mid-level income of £67,500.
  • For an Ecommerce Manager, the typical senior-level compensation is £85,000